A intenção do consumidor e a economia compartilhada: uma revisão sistemática da literatura
DOI:
https://doi.org/10.24023/FutureJournal/2175-5825/2022.v14i1.639Palavras-chave:
Intenção, Economia Compartilhada, Revisão Sistemática da literaturaResumo
Objetivo: Analisar a relação entre as temáticas Intenção e Economia Compartilhada a partir de uma revisão sistemática de literatura, verificando como os temas estão sendo trabalhados desde o surgimento do fenômeno.
Metodologia: Foi realizada uma revisão sistemática da literatura sobre “intention” and “sharing economy” na base de dados Scopus, de todos os anos até 2020. Após a utilização de alguns critérios de refinamento, foram analisados 84 artigos.
Originalidade/Relevância: Mesmo que a literatura sobre intenção do consumidor venha sendo investigada há muitos anos, a dinâmica particular do fenômeno da Economia Compartilhada oferece novos desafios e oportunidades de pesquisa que trazem a necessidade de se compreender melhor a relação entre os assuntos. Posto isto, este trabalho apresenta uma análise acerca dessa relação.
Principais resultados: Os resultados revelam que o interesse pelos assuntos é recente, o que se explica o fato de não haver um journal ou autor de referência sobre os tópicos. Apesar disso, um dos principais assuntos pesquisados trata dos fatores que afetam, influenciam, impactam, explicam ou predizem a intenção do consumidor. Ainda, visualiza-se que grande parte dos estudos tende a utilizar os mesmos enfoques, quais sejam: a pesquisa dos serviços de caronas e acomodações compartilhados, o método survey e o uso das teorias TPB e TRA, o que possibilita oportunidades para pesquisa.
Contribuições: Considera-se como principais contribuições a compreensão da forma como as temáticas têm sido estudadas ao longo do tempo, podendo-se observar algumas lacunas teóricas de pesquisa. Além disso, o entendimento sobre os temas pode servir de subsídio na tomada de decisão estratégica no ramo.
Downloads
Referências
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50 (2), 179-211.
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2 (4), 314-324.
Akande, A., Cabral, P. & Casteleyn, S. (2020). Understanding the sharing economy and its implication on sustainability in smart cities. Journal of Cleaner Production, 277, 124077.
Akarsu, T. N., Foroudi, P. & Melewar, T. C. (2020). What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context. International Journal of Hospitality Management, 91, 102635.
Akbari, M., Amiri, N. S., Zúñiga, M. Á., Padash, H. & Shakiba, H. (2020). Evidence for Acceptance of Ride-Hailing Services in Iran. Transportation Research Record, 2674 (11), 289-303.
Akbari, M., Moradi, A., SeyyedAmiri, N., Zúñiga, M. Á., Rahmani, Z. & Padash, H. (2020). Consumers’ intentions to use ridesharing services in Iran. Research in Transportation Business & Management, 100616.
Amaro, S., Andreu, L. & Huang, S. (2019). Millenials’ intentions to book on Airbnb. Current Issues in Tourism, 22(18), 2284-2298.
Araújo, C. G. & Tolentino, I. G. (2021). Teoria do Comportamento Planejado, Comportamento Passado e Familiaridade: análise da eficiência desses preditores na intenção de ir à Vesperata de Diamantina, Minas Gerais, Brasil. Rosa dos Ventos - Turismo e Hospitalidade, 13(1), 239-259.
Arteaga-Sánchez, R., Belda-Ruiz, M., Ros-Galvez, A. & Rosa-Garcia, A. (2020). Why continue sharing: Determinants of behavior in ridesharing services. International Journal of Market Research, 62(6), 725-742.
Aruan, D. T. H. & Felicia, F. (2019). Factors influencing travelers’ behavioral intentions to use P2P accommodation based on trading activity: Airbnb vs Couchsurfing. International journal of culture, tourism and hospitality Research.
Bajaj, N., Steel, M., Ogden, S. & Rahman, K. (2020). Consumer motivations to create alternative consumption platforms. Australasian Marketing Journal, 28(3), 50-57.
Becker-Leifhold, C. V. (2018). The role of values in collaborative fashion consumption-A critical investigation through the lenses of the theory of planned behavior. Journal of Cleaner Production, 199, 781-791.
Belk, R. W., Eckhardt, G. M. & Bardhi, F. (Eds.). (2019). Handbook of the sharing economy. Edward Elgar Publishing.
Birinci, H., Berezina, K. & Cobanoglu, C. (2018). Comparing customer perceptions of hotel and peer-to-peer accommodation advantages and disadvantages. International Journal of Contemporary Hospitality Management.
Bosnjak, M.; Ajzen, I. & Schmidt, P. (2020). The theory of planned behavior: selected recent advances and applications. Europe’s Journal of Psychology, 16 (3), 352-356.
Califf, C. B., Brooks, S. & Longstreet, P. (2020). Human-like and system-like trust in the sharing economy: The role of context and humanness. Technological Forecasting and Social Change, 154, 119968.
Chatterjee, D., Dandona, B., Mitra, A. & Giri, M. (2019). Airbnb in India: comparison with hotels, and factors affecting purchase intentions. International Journal of Culture, Tourism and Hospitality Research, 13 (4), 430-442.
Cheah, I., Shimul, A. S., Liang, J. & Phau, I. (2020). Consumer attitude and intention toward ridesharing. Journal of Strategic Marketing, 1–22.
Chen, J. V., Biamukda, S. & Tran, S. T. T. (2020). Service providers' intention to continue sharing: the moderating role of two-way review system. Industrial Management & Data Systems.
Cheng, X., Fu, S., Sun, J., Bilgihan, A. & Okumus, F. (2019). An investigation on online reviews in sharing economy driven hospitality platforms: A viewpoint of trust. Tourism Management, 71, 366–377.
Cheng, X., Su, L. & Yang, B. (2020). An investigation into sharing economy enabled ridesharing drivers’ trust: A qualitative study. Electronic Commerce Research and Applications, 40, 100956.
Choi, Y. (2020). Sharing Economy for Sustainable Commerce. International Journal of E-Business Research, 16(3), 60-73.
Činjarević, M., Kožo, A. & Berberović, D. (2019). Sharing is caring, and millennials do care: collaborative consumption through the eyes of internet generation. The South East European Journal of Economics and Business, 14(1), 49-60.
Dabbous, A. & Tarhini, A. (2019). Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach. Technological Forecasting and Social Change, 149, 119775.
Davis, F. D. (1986). A technology acceptance model for empirically testing New end-user information systems: theory and results. Ph.D. in Management, Massachusetts Institute of Technology, Cambridge, United States of America,
Davis, F. D., Bagozzi, R. P. & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management science, 35(8), 982-1003.
Day, S., Godsell, J., Masi, D. & Zhang, W. (2020). Predicting consumer adoption of branded subscription services: A prospect theory perspective. Business Strategy and the Environment.
De Magalhães, J. M. & Damacena, C. (2006). Análise da Influência da RSC sobre a Intenção de Compra dos Consumidores. In Simpósio de Excelência em Gestão e Tecnologia (SEGeT), 3. Evento on-line: Faculdade Dom Bosco.
De Souza, F. A. S., Teixeira, R., Fuzyama, C. K. & Quintao, M. J. (2020). Motivações para se engajar na sharing economy: encontros, desencontros, e a proposta de um novo olhar. In ENANPAD, 44. Evento on-line: ANPAD.
Eckhardt, G. M., Houston, M. B., Jiang, B., Lamberton, C., Rindfleisch, A. & Zervas, G. (2019). Marketing in the sharing economy. Journal of Marketing, 83(5), 5-27.
Ek Styvén, M. & Mariani, M. M. (2020). Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations. Psychology & Marketing, 37(5), 724-739.
Fauzi, A. A. & Sheng, M. L. (2020). Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value. Asia Pacific Journal of Marketing and Logistics.
Fauzi, A. A. & Sheng, M. L. (2020). The digitalization of micro, small, and medium-sized enterprises (MSMEs): An institutional theory perspective. Journal of Small Business Management, 1-26.
Fishbein, M.; Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Fota, A., Wagner, K. & Schramm-Klein, H. (2019). Is renting the new buying? A quantitative investigation of the determinants of the rental-commerce intention. The International Review of Retail, Distribution and Consumer Research, 29(5), 582-599.
Furner, C. P., Drake, J. R., Zinko, R., & Kisling, E. (2022). Online review antecedents of trust, purchase, and recommendation intention: A simulation-based experiment for hotels and AirBnBs. Journal of Internet Commerce, 21(1), 79-103.
Goel, P. & Haldar, P. (2020). Shared ride-hailing service in India: an analysis of consumers' intention to adopt. International Journal of Business and Emerging Markets, 12(3), 336-353.
Guo, L., Hu, X., Wei, X. & Cai, X. (2020). The influence of personal motivation and environmental stimuli on customer participation and engagement behavior: the mediating role of experience evaluation, Journal of Hospitality and Tourism Technology, 11 (4), 643-666.
Gupta, M., Esmaeilzadeh, P., Uz, I. & Tennant, V. M. (2019). The effects of national cultural values on individuals’ intention to participate in peer-to-peer sharing economy. Journal of Business Research, 97, 20–29.
Hahn, R., Ostertag, F., Lehr, A., Büttgen, M. & Benoit, S. (2020). “I like it, but I don’t use it”: Impact of carsharing business models on usage intentions in the sharing economy. Business Strategy and the Environment.
Hawlitschek, F., Teubner, T. & Gimpel, H. (2018). Consumer motives for peer-to-peer sharing. Journal of Cleaner Production, 204, 144-157.
Hossain, M. (2020). Sharing economy: A comprehensive literature review. International Journal of Hospitality Management, 87, 102470.
Huarng, K. H., & Yu, M. F. (2019). Customer satisfaction and repurchase intention theory for the online sharing economy. Review of Managerial Science, 13(3), 635-647.
Jain, S. & Mishra, S. (2020). Luxury fashion consumption in sharing economy: A study of Indian millennials. Journal of Global Fashion Marketing, 11(2), 171-189.
Joo, J. H. (2017). Motives for participating in sharing economy: Intentions to use car sharing services. The Journal of Distribution Science, 15(2), 21-26.
Khan, J. & Rundle‐Thiele, S. (2019). Factors explaining shared clothes consumption in China: Individual benefit or planet concern?. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), e1652.
Kim, H. & Cho, Y. (2018). Analysis of the bicycle-sharing economy: Strategic issues for sustainable development of society. The Journal of Distribution Science, 16(7), 5-16.
Kim, M. J., Kwak, S. Y. & Lee, D. H. (2019). An Empirical Study on Consumers’ Intention to Use a Global Business-to-Consumer Sharing Platform. Journal of Korea Trade, 23(7), 45-63.
Kim, S., Lee, K. Y., Koo, C. & Yang, S. B. (2018). Examining the influencing factors of intention to share accommodations in online hospitality exchange networks. Journal of Travel & Tourism Marketing, 35(1), 16-31.
Kim, Y. G., Woo, E. & Nam, J. (2018). Sharing economy perspective on an integrative framework of the NAM and TPB. International Journal of Hospitality Management, 72, 109-117.
Kong, Y., Wang, Y., Hajli, S. & Featherman, M. (2019). In sharing economy we trust: Examining the effect of social and technical enablers on millennials’ trust in sharing commerce. Computers in Human Behavior, 108, 105993.
Lacan, C. & Desmet, P. (2017). Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets. Journal of Consumer Marketing.
Lai, P. C. (2017). The literature review of technology adoption models and theories for the novelty technology. JISTEM - Journal of Information Systems and Technology Management, 14 (1), 21-38.
Lang, B., Botha, E., Robertson, J., Kemper, J. A., Dolan, R. & Kietzmann, J. (2020). How to grow the sharing economy? Create Prosumers!. Australasian Marketing Journal.
Lee, S. H. & Chow, P. S. (2020). Investigating consumer attitudes and intentions toward online fashion renting retailing. Journal of Retailing and Consumer Services, 52, 101892.
Li, C. Y., & Tsai, M. C. (2022). What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy. Journal of Hospitality and Tourism Management, 50, 44-54.
Lindblom, A., Lindblom, T. & Wechtler, H. (2018). Collaborative consumption as C2C trading: Analyzing the effects of materialism and price consciousness. Journal of Retailing and Consumer Services, 44, 244-252.
Lo, F. Y., Yu, T. H. K. & Chen, H. H. (2020). Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments. Journal of Business Research, 121, 93-102.
Lu, L., Cai, R. & King, C. (2020). Building trust through a personal touch: Consumer response to service failure and recovery of home-sharing. Journal of Business Research, 117, 99-111.
Mao, Z., Jones, M. F., Li, M., Wei, W. & Lyu, J. (2020). Sleeping in a stranger’s home: A trust formation model for Airbnb. Journal of Hospitality and Tourism Management, 42, 67–76.
Mao, Z. & Lyu, J. (2017). Why travelers use Airbnb again? An integrative approach to understanding travelers’ repurchase intention. International Journal of Contemporary Hospitality Management.
Martin, C. J. (2016). The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?. Ecological economics, 121, 149-159.
McKnight, D. H., Choudhury, V. & Kacmar, C. (2002). The impact of initial consumer trust on intentions to transact with a web site: a trust building model. Journal of Strategic Information Systems, 11 (3-4), 297-323.
Min, S., So, K. K. F. & Jeong, M. (2019). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. Journal of Travel & Tourism Marketing, 36(7), 770-783.
Mishra, S., Jain, S., & Jham, V. (2020). Luxury rental purchase intention among millennials—A cross‐national study. Thunderbird International Business Review, 63(4), 503-516.
Mody, M. A., Suess, C. & Lehto, X. (2017). The accommodation experiencescape: a comparative assessment of hotels and Airbnb. International Journal of Contemporary Hospitality Management.
Nguyen, S., Alaoui, M. D. & Llosa, S. (2020). When interchangeability between providers and users makes a difference: The mediating role of social proximity in collaborative services. Journal of Business Research, 121, 506-515.
Ooi, K. B., Foo, F. E., Tan, G. W. H., Hew, J. J. & Leong, L. Y. (2020). Taxi within a grab? A gender-invariant model of mobile taxi adoption. Industrial Management & Data Systems.
Pappas, N. (2017). The complexity of purchasing intentions in peer-to-peer accommodation. International Journal of Contemporary Hospitality Management.
Park, S. & Tussyadiah, I. P. (2020). How guests develop trust in hosts: An investigation of trust formation in P2P accommodation. Journal of Travel Research, 59(8), 1402-1412.
Prieto, M., Stan, V., Baltas, G. & Lawson, S. (2019). Shifting consumers into gear: car sharing services in urban areas. International Journal of Retail & Distribution Management, 47(5), 552–570.
Ramos, F. L., Ferreira, J. B., Freitas, A. S. D. & Rodrigues, J. W. (2018). O Efeito da Confiança na Intenção de Uso do m-banking. Brazilian Business Review, 15 (2), 175-191.
Roos, D. & Hahn, R. (2019). Understanding collaborative consumption: An extension of the theory of planned behavior with value-based personal norms. Journal of Business Ethics, 158(3), 679-697.
So, K. K. F., Oh, H. & Min, S. (2018). Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach. Tourism Management, 67, 224-236.
Soares, J. L., Christino, J. M. M., Gosling, M. D. S., Vera, L. A. R. & Cardozo, É. A. A. (2020). Acceptance and use of e-hailing technology: a study of Uber based on the UTAUT2 model. International Journal of Business Information Systems, 34(4), 512-535.
Subramaniam, G., Borhan, H. B., Jambak, S. A. B., Maniam, B. & Chung, E. (2020). Behavioural Intention Of Service Providers: Analysis Of Airbnb And Grabcar In Malaysia. Academy of Strategic Management Journal, 19(1), 1-6.
Ta, H., Esper, T. L. & Hofer, A. R. (2018). Designing crowdsourced delivery systems: The effect of driver disclosure and ethnic similarity. Journal of Operations Management, 60, 19-33.
Tiamiyu, T., Quoquab, F. & Mohammad, J. (2020). Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia. International Journal of Culture, Tourism and Hospitality Research.
Tran, T. H. & Filimonau, V. (2020). The (de) motivation factors in choosing Airbnb amongst Vietnamese consumers. Journal of Hospitality and Tourism Management, 42, 130-140.
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British journal of management, 14(3), 207-222.
Tripp, J., McKnight, D. H., & Lankton, N. (2022). What most influences consumers’ intention to use? different motivation and trust stories for uber, airbnb, and taskrabbit. European Journal of Information Systems, 1-23.
Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70-80.
Urbonavicius, S. & Sezer, A. (2019). Accommodation providers’ motives in sharing economy: comparison between Turkey and Lithuania. International Journal of Culture, Tourism and Hospitality Research.
Venkatesh, V. & Bala, H. (2008). Technology Acceptance Model 3 and a Research Agenda on Interventions. Decision sciences, 39(2), 273-315.
Venkatesh, V. & Davis, F. D. (1996). A model of the antecedents of perceived ease of use: Development and test. Decision sciences, 27(3), 451-481.
Venkatesh, V. & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science, 46(2), 186-204.
Venkatesh, V., Morris, M. G., Davis, G. B. & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.
Venkatesh, V., Thong, J. Y. & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS quarterly, 157-178.
Wang, Y., Asaad, Y. & Filieri, R. (2019). What makes hosts trust Airbnb? Antecedents of hosts’ trust toward Airbnb and its impact on continuance intention. Journal of Travel Research, 59(4), 686-703.
Wang, C. R. & Jeong, M. (2018). What makes you choose Airbnb again? An examination of users’ perceptions toward the website and their stay. International Journal of Hospitality Management, 74, 162-170.
Wu, M. & Neill, S. (2021). Trust transfer and the intention to use app-enabled carpooling service. Asia Pacific Journal of Marketing and Logistics.
Wu, J., Zeng, M. & Xie, K. L. (2017). Chinese travelers’ behavioral intentions toward room-sharing platforms: the influence of motivations, perceived trust, and past experience. International Journal of Contemporary Hospitality Management.
Xu, X. & Gursoy, D. (2020). Exploring the relationship between servicescape, place attachment, and intention to recommend accommodations marketed through sharing economy platforms. Journal of Travel & Tourism Marketing, 37(4), 429-446.
Xu, X. & Schrier, T. (2019). Hierarchical effects of website aesthetics on customers’ intention to book on hospitality sharing economy platforms. Electronic Commerce Research and Applications, 35, 100856.
Yang, S.-B., Lee, K., Lee, H. & Koo, C. (2019). In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economy. International Journal of Hospitality Management, 83, 198-209.
Ye, S., Ying, T., Zhou, L. & Wang, T. (2019). Enhancing customer trust in peer-to-peer accommodation: A “soft” strategy via social presence. International Journal of Hospitality Management, 79, 1–10.
Zhu, Y., Cheng, M., Wang, J., Ma, L. & Jiang, R. (2019). The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective. Annals of Tourism Research, 75, 308–321.
Zhu, G., So, K. K. F., & Hudson, S. (2017). Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications. International Journal of Contemporary Hospitality Management.
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2022 Natália Pavanelo Pivetta, Flavia Luciane Scherer, Soraya de Souza Soares
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial 4.0 International License.
O(s) autor(es) autoriza(m) a publicação do artigo na revista; • O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s); • A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es); • É reservado aos editores o direito de proceder ajustes textuais e de adequação dos artigos às normas da publicação.
Os artigos publicados estão licenciados sob uma licença Creative Commons Atribuição - Não comercial - Sem derivações 4.0 Internacional.
