Palavras-chave
Gerenciamento de Projetos
Imagineering
Como Citar
Resumo
Alinhar gerenciamento de projetos a estratégia de uma companhia de grande porte é uma tarefa difícil. A The Walt Disney Company por meio do Imagineering (unidade de negócios da Companhia e programa em gerenciamento de projetos) tem feito esse alinhamento de forma exemplar. Com uma investigação teórico-documental, neste estudo analisou-se o Imagineering como referência em gerenciamento estratégico de projetos globais a partir do portfólio de negócios da Disney, benchmarking mundial, tendo-se Malmberg et al. (2010) como guia da companhia. Como principais resultados das correlações realizadas, constatou-se que os imagineers, integrantes das equipes de projeto, aplicam ferramentas e técnicas com visão estratégica baseada no foco em diferenciação, gerando valor e mesclando imaginação e capacidade técnica. O departamento Blue Sky e suas unidades integradas possibilitam a criação e a implantação das atrações, dos parques temáticos, dos hotéis e dos cruzeiros marítimos da Disney, demonstrando-se, assim, como um eficaz escritório de gerenciamento de projetos.Referências
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