Plataformas peer-to-peer na economia compartilhada: status atual e agenda de pesquisa futura
DOI:
https://doi.org/10.24023/FutureJournal/2175-5825/2024.v16i1.781Palavras-chave:
Plataformas P2P, Consumo colaborativo, Economia compartilhada, Análise Sistemática da Rede de LiteraturaResumo
Objetivo: Mapear os estudos sobre as plataformas Peer-to-Peer (P2P), apresentando considerações importantes em uma agenda para pesquisas futuras.
Originalidade/Valor: Existe grande interesse em entender melhor as plataformas baseadas na interação entre pessoas, pois muitas são apontadas como ecológicas, democráticas e com preços menores (Wirtz et al., 2019). Contudo, há uma lacuna quanto a uma sistematização das publicações que tratam do modelo de negócios das plataformas P2P, no contexto amplo da economia compartilhada, uma vez que os estudos se encontram fragmentados.
Métodos: Foi adotada a Systematic Literature Network Analysis (SLNA) que combina a Revisão Sistemática da Literatura com Análise de Rede de Citações (Colicchia & Strozzi, 2012). Para a revisão sistemática foi enfatizado os critérios de pesquisa, e na análise de redes foi utilizado o software VOSviewer®.
Resultados: Mediante as redes construídas e suas conexões, foi proposta uma agenda com quatro direções futuras: i) efeitos do compartilhamento pelas plataformas P2P; ii) estrutura de mercado das plataformas P2P; iii) o setor de acomodação P2P; e, iv) temas emergentes.
Conclusões: A pesquisa foi além da descrição e se aprofundou direcionando temáticas de pesquisa. Foi possível contribuir com o estímulo da investigação e discussão no campo teórico e prático, uma vez que, para Chen et al. (2020) as plataformas digitais continuam a florescer no mundo dos negócios.
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Referências
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Behrend, M., & Meisel, F. (2018). The integration of item-sharing and crowdshipping: Can collaborative consumption be pushed by delivering through the crowd? Transportation Research Part B: Methodological, 111, 227–243. https://doi.org/10.1016/j.trb.2018.02.017
Belk, R. (2007). Why Not Share Rather Than Own? The ANNALS of the American Academy of Political and Social Science, 611(1), 126–140. https://doi.org/10.1177/0002716206298483
Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715–734. https://doi.org/10.1086/612649
Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595–1600. https://doi.org/10.1016/j.jbusres.2013.10.001
Benjaafar, S., Kong, G., Li, X., & Courcoubetis, C. (2019). Peer-to-Peer Product Sharing: Implications for Ownership , Usage , and Social Welfare in the Sharing Economy. Management Science, 65(2), 477–493. https://doi.org/10.1287/mnsc.2017.2970
Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79(November 2016), 219–227. https://doi.org/10.1016/j.jbusres.2017.05.004
Birinci, H., Berezina, K., & Cobanoglu, C. (2018). Comparing customer perceptions of hotel and peer-to-peer accommodation advantages and disadvantages. International Journal of Contemporary Hospitality Management, 30(2), 1190–1210. https://doi.org/10.1108/IJCHM-09-2016-0506
Böcker, L., & Meelen, T. (2017). Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions, 23, 28–39. https://doi.org/10.1016/j.eist.2016.09.004
Botsman, R. (2013). The Sharing Economy Lacks A Shared Definition. Fast Company. https://www.fastcompany.com/3022028/the-sharing-economy-lacks-a-shared-definition
Botsman, R., & Rogers, R. (2010). Whatʼs mine is yours: The rise of collaborative consumption. Collins.
Breidbach, C. F., & Brodie, R. J. (2017). Engagement platforms in the sharing economy. Journal of Service Theory and Practice, 27(4), 761–777. https://doi.org/10.1108/JSTP-04-2016-0071
Bucher, E., Fieseler, C., & Lutz, C. (2016). What’s mine is yours ( for a nominal fee ) e Exploring the spectrum of utilitarian to altruistic motives for Internet-mediated sharing. Computers in Human Behavior, 62, 316–326. https://doi.org/10.1016/j.chb.2016.04.002
Caldieraro, F., Zhang, J. Z., Cunha, M., & Shulman, J. D. (2018). Strategic Information Transmission in Peer-to-Peer Lending Markets. Journal of Marketing, 82(2), 42–63. https://doi.org/10.1509/jm.16.0113
Chasin, F., von Hoffen, M., Cramer, M., & Matzner, M. (2018). Peer-to-peer sharing and collaborative consumption platforms: a taxonomy and a reproducible analysis. Information Systems and e-Business Management, 16(2), 293–325. https://doi.org/10.1007/s10257-017-0357-8
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