STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY

Authors

  • Afonso Carneiro Lima FIA/USP
  • Edison Fernandes Polo USP
  • Fátima Regina Ney Matos UECE

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2009.v1i2.38

Abstract

This work addresses an entrepreneurial phenomenon of strategic administration within the automobile industry: the creation of the automaker Troller Veículos Especiais (TVE). The case study at hand is justified by the positioning of this company around two market niches and its relative success in an industry characterized by few and powerful players. Our aim was to analyze the entrepreneurial and strategic process of discovering opportunity, the analysis used for internal and external factors, and the adoption of its strategic positioning in exploring two automobile market niches: in the B2B market, vehicles adapted to specific operational functions; and in the B2C, off-road vehicles with a strong appeal to consumers’ life styles. This case study allowed us to visualize the challenging path of a genuinely Brazilian small company in a sector dominated by large multinational groups, besides demonstrating decision-related dilemmas and aspects related to managerial creativity.

Key-words: Automobile industry. Case study. Strategic entrepreneurship. Discovery theory. Strategic positioning.

Downloads

Download data is not yet available.

Downloads

Published

2009-12-19

How to Cite

Lima, A. C., Polo, E. F., & Matos, F. R. N. (2009). STRATEGIC ENTREPRENEURSHIP: A CASE IN THE BRAZILIAN AUTOMOBILE INDUSTRY. Future Studies Research Journal: Trends and Strategies, 1(2), 142–163. https://doi.org/10.24023/FutureJournal/2175-5825/2009.v1i2.38

Issue

Vol. 1 No. 2 (2009): Future Studies Research Journal

Section

Artigos / Articles

License

Authors who publish with this journal agree to the following terms:

1. Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;

2. The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;

3. The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);

4. The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.

5. Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 internacional, which allows the work to be shared with recognized authorship and initial publication in this journal.

6. Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.

7. Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html

• 8. Authors  are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.